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Hello! According to https://theopinionatedindian.com/sports/from-soccer-to-horse-racing-diversification-of-indian/cid16250673.htm, the growing diversification of the betting market in India is a result of a number of factors. One of the most important factors here is the development of technology and the internet. If you look at the Indian betting market 10 years ago, you would notice that everything revolved around cricket and, as a rule, bets were made only in big cities. But with the development of the internet and mobile technologies in recent years, things have changed dramatically. First, online bookmakers began to grow in popularity and, as you rightly noted, it became possible to bet on anything - from sporting events to cultural phenomena. A simple example is horse racing. This is, in fact, quite an interesting case, because although horse racing has a long tradition in India, this niche has long remained in the shadow of cricket and football. But with the rise of mobile apps and online betting, horse racing has become much more accessible and has opened up entirely new audiences. Previously, most people who wanted to bet on horse racing had to visit racetracks or find local bookmakers, which was far from convenient. Now, smartphones can be used to place live bets on any event. All of this, of course, opens up the market to people who previously had no interest in horse racing.