Discover India Through Amul's Eyes: Download Amul's India Book for Free and Enjoy the Best of Amul Hoardings
Amul's India: A Book That Celebrates 50 Years of Amul Advertising
If you are a fan of the lovable little Amul girl in polka dots, who has been commenting on the events and trends of India for over half a century, you will love this book. Amul's India is a collection of essays, snippets and selections of classic hoardings that tell the stories of India, one hoarding at a time. In this article, we will tell you what this book is about, why you should read it, and how you can get a free download of it.
amul's india book free download
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What is Amul's India?
Amul's India is a book that was first published in 2015 by HarperCollins India. It is based on the iconic advertising campaign of Amul, the largest dairy cooperative in India. The campaign features a cute cartoon character called the Amul girl, who appears on billboards across the country with witty and topical slogans on various issues. The campaign was started in 1966 by Sylvester DaCunha, an advertising legend, and has been running ever since.
The concept and history of the book
The idea of compiling the best hoardings of the Amul campaign into a book came from Rahul DaCunha, the son of Sylvester DaCunha and the current creative head of DaCunha Communications, the agency behind the campaign. He wanted to celebrate the 50th anniversary of the campaign by showcasing its evolution and impact over the years. He also wanted to pay tribute to his father, who passed away in 2002.
The book took about two years to complete, as it involved selecting and scanning thousands of hoardings from different sources, such as newspapers, magazines, archives and personal collections. The book also required getting permissions from various celebrities and personalities who were featured or mentioned in the hoardings. Some of them even wrote essays or forewords for the book, sharing their memories and opinions about the campaign.
The contents and features of the book
The book consists of 228 pages, divided into 14 chapters. Each chapter covers a different theme or aspect of the campaign, such as politics, sports, cinema, social issues, festivals, etc. Each chapter also has an introduction by Rahul DaCunha, explaining the context and significance of the hoardings in that category.
The book contains more than 300 hoardings, ranging from the earliest ones in black and white to the latest ones in color. Some of them are rare or unpublished ones that were never displayed publicly. The book also includes some sketches and drafts that show how the hoardings were conceived and designed.
The book has a glossy and colorful layout, with high-quality images and fonts. It also has some interactive features, such as QR codes that link to videos or websites related to the hoardings, and a crossword puzzle that tests the reader's knowledge of the campaign.
The contributors and editors of the book
The book is a compilation of contributions by many well-known personalities, who have either been the subjects or the admirers of the hoardings. Some of them are:
Santosh Desai, a social commentator and columnist, who wrote the main essay of the book.
Rajdeep Sardesai, a journalist and author, who wrote the foreword of the book.
Harsha Bhogle, a cricket commentator and writer, who wrote an essay on the hoardings related to cricket.
Shyam Benegal, a filmmaker and Padma Shri awardee, who wrote an essay on the hoardings related to cinema.
Shobhaa De, a novelist and columnist, who wrote an essay on the hoardings related to women.
Sylvester DaCunha and Alyque Padamsee, the advertising legends who created and shaped the campaign, who shared their insights and anecdotes about the campaign.
The book was edited by Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the organization that owns and markets Amul products. The book was also supported by HarperCollins India, the publisher of the book.
Why is Amul's India a must-read for every Indian?
Amul's India is not just a book about an advertising campaign. It is a book about India itself. It is a book that captures the popular history of India through hoardings that reflect the mood and opinion of the nation on various events and issues. It is a book that showcases the creativity and wit of the Amul girl, who has become a symbol of freedom of expression and social commentary. It is a book that reflects the social and cultural changes in India over five decades, through humor, satire and nostalgia. Here are some reasons why you should read this book:
The book captures the popular history of India through hoardings
The hoardings of Amul are like snapshots of India's history. They cover everything from politics to sports, from cinema to festivals, from scandals to achievements. They comment on the highs and lows, the joys and sorrows, the triumphs and tragedies of India. They also capture the diversity and unity of India, by featuring people from different regions, religions, languages and backgrounds.
The book chronicles how Amul has been a witness and a participant in India's journey since independence. It shows how Amul has celebrated India's milestones, such as winning wars, launching satellites, hosting Olympics, etc. It also shows how Amul has criticized India's failures, such as corruption, violence, poverty, etc. It also shows how Amul has supported India's causes, such as environmental protection, women empowerment, social justice, etc.
The book also reveals how Amul has been influenced by and influenced India's culture and society. It shows how Amul has adopted and adapted to India's changing tastes and preferences, such as introducing new flavors, products and slogans. It also shows how Amul has inspired and challenged India's creativity and innovation, such as sparking debates, controversies and competitions.
The book showcases the creativity and wit of the Amul girl
The star of the book is undoubtedly the Amul girl, who has been charming and amusing Indians for over 50 years. She is one of the most recognizable and beloved mascots in India. She is also one of the most intelligent and witty characters in India. She has a knack for coming up with catchy and clever slogans that make people laugh and think.
The book demonstrates how the Amul girl has evolved over time, from being a simple illustration to being a sophisticated animation. It also demonstrates how the Amul girl has maintained her relevance and appeal over time, by being updated and upgraded with new styles and expressions. She has also kept up with the times by using new technologies and platforms, such as social media and mobile apps.
The book also celebrates how the Amul girl has become a voice of India. She has expressed her views on various topics that matter to Indians. She has also engaged with Indians on various platforms that connect them. She has also interacted with Indians on various occasions that celebrate them. She has become a friend and a companion to Indians.
The book reflects the social and cultural changes in India over five decades
The book is also a mirror of India's transformation over five decades. It shows how India has changed in terms of its politics, economy, society and culture. It also shows how India has remained unchanged in terms of its values, traditions and identity.
Amul's India is a book that celebrates 50 years of Amul advertising. It is a book that tells the stories of India, one hoarding at a time. It is a book that showcases the creativity and wit of the Amul girl, who has become a symbol of freedom of expression and social commentary. It is a book that reflects the social and cultural changes in India over five decades, through humor, satire and nostalgia.
If you want to read this book, you can get a free download of it from the official website of Amul or from some of the online platforms that offer free ebooks. You can also use some of the tips and tricks to download ebooks legally and safely. However, you should be aware of the legal, security and quality issues that might arise from downloading ebooks without permission or payment.
Amul's India is a book that every Indian should read. It is a book that will make you laugh and think. It is a book that will make you proud and inspired. It is a book that will make you love and appreciate India more.
FAQs
Q: Who is the author of Amul's India?
A: The book is a compilation of contributions by many well-known personalities, such as Santosh Desai, Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The main essay is by Santosh Desai.
Q: When was the book published?
A: The book was first published in 2015 by HarperCollins India. It is a revised and updated edition of the original book that was published in 2012.
Q: How many hoardings are there in the book?
A: The book contains more than 300 hoardings, ranging from the earliest ones in black and white to the latest ones in color. Some of them are rare or unpublished ones that were never displayed publicly.
Q: How can I buy a hard copy of the book?
A: You can buy a hard copy of the book from various online or offline stores, such as Amazon, Flipkart, Snapdeal, etc. The price of the book varies depending on the seller and the edition.
Q: How can I contact Amul or DaCunha Communications for feedback or queries?
A: You can contact Amul or DaCunha Communications through their official websites or social media handles. You can also email them at customercare@amul.coop or dacunha@dacunha.in. 71b2f0854b