SEJ 58% of respondents read books to keep up to date with content marketing developments 89% of respondents have a documented content marketing strategy 58% of respondents spend $1,001 to $5,000 on content marketing campaign Most Effective Types of Content for Attracting Qualified Leads: White papers/e-books: 68% Blog posts: 16% Webinars: 5% Podcasts: 4% To take away SEJ 's first State of Digital Marketing survey shows that digital marketers continue to educate themselves to stay ahead of the industry. It also reveals the different aspects of digital marketing that are important to professionals such as SEO auditing, remarketing, and long-form content production.
SEJ Annual Report: State of Digital Marketing 2016 | SEJ In fact, the most effective aspects of digital marketing, according to image masking service respondents, are: Content marketing: 66% SEO Best Practices: 9% Link building: 5% But 20% of respondents say a balanced mix of these elements would make for the most effective digital marketing campaign. This means being on par with different aspects of digital marketing can be helpful to your specialization. Or you can always collaborate with other professionals. Advertising Continue reading below Are the results of the survey close to your expectations? What burning questions would you like to answer in our next survey? Let us know in the comments! Joining us just after the release of her revised book, Fascinate: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead chats with Managing Editor Kelsey Jones about how to make your brand stand out from the crowd.
Chatter and the deluge of overwhelming content online. How to make your brand compelling with NYT bestselling author Sally Hogshead Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below What Sally Hogshead means by "fascinating" I found an old newspaper in the library back when people used to go to things called libraries and pull books off the shelf. The phrase changed my life. The sentence read: “The word fascinate is one of the oldest in the written language and it comes from the Old Latin fascare , which means to bewitch or hold captive so that your listener will be powerless to resist. I was like, "This is so cool and dark." I remember I looked up and looked up into the air.
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